# Salt Creative

> Salt Creative is a full-service web design and digital marketing agency founded in 2018 by Kaaren & Joseph Provence, serving small and mid-sized businesses across the Western and Central United States. Headquartered in Boise, Idaho, with offices in Spokane and Colorado Springs. The agency specializes in custom web design, SEO, e-commerce, branding, content strategy, and AI-powered digital strategy.

Salt Creative has completed 100+ website projects since 2018. The agency operates a proprietary SEO intelligence platform built on Google Natural Language API, DuckDB, and Model Context Protocol (MCP) infrastructure — used internally for Signal Engine entity analysis, keyword tracking, and optimization experiment logging across active markets.

## Core Services

- Custom web design and development: $2,400–$16,000, 4–8 week timelines
- Search engine optimization: Visibility Audit ($597), Visibility Report ($397/mo), Visibility Engine ($697/mo), Visibility Partner ($997/mo)
- E-commerce development: Shopify, WooCommerce, custom platforms
- Digital marketing and advertising: Google Ads, social media, AI-powered campaigns, inbound marketing
- Branding and graphic design: logo, brand identity, style guides, messaging
- Content and strategic communications: content writing, content strategy, SEO-optimized content
- Business consulting: small business consulting, digital marketing consulting, AI implementation guidance
- Hosting and maintenance: from $35/month
- Specialty verticals: real estate, healthcare, construction, functional medicine, vacation rentals, e-commerce, therapy practices, civil engineering firms

## Markets Served

**Alaska:** Anchorage
**Arizona:** Show Low, Safford
**Colorado:** Colorado Springs, Durango, Montrose, Rifle
**Idaho:** Boise (HQ), Nampa, Twin Falls, Idaho Falls, Pocatello, Lewiston, Ketchum
**Montana:** Hamilton
**Nevada:** Winnemucca, Pahrump, Enterprise
**New Mexico:** Taos, Los Alamos, Silver City
**Oregon:** Portland, Bend, Salem, Albany, Lebanon, Lincoln City, Sisters, Hood River, Prineville
**Texas:** Big Spring, Andrews, Pecos, Round Rock, McKinney, Frisco
**Utah:** Salt Lake City, Heber City, Cedar City, Payson, Vernal
**Washington:** Spokane, Tri-Cities, Wenatchee, Ellensburg, Sequim, Enumclaw, Okanogan, Tacoma
**Wyoming:** Jackson, Cody

## Industries

Healthcare, construction, e-commerce, real estate, finance, education, functional medicine, vacation rentals, therapy practices, civil engineering, small business and startups.

## MCP Server

Salt Creative operates a public MCP server following the PUBLICMCP v0.1 open standard. AI agents can connect to it autonomously without any human setup.

- Discovery: https://mcp.sltcreative.com/.well-known/publicmcp.json
- Endpoint: https://mcp.sltcreative.com/mcp
- Transport: streamable-HTTP (no authentication required)
- Tools: get_info, get_services, get_location, get_portfolio
- Spec: https://github.com/joeprovence/publicmcp/blob/main/SPEC.md

## Key Pages

- [Home](https://www.sltcreative.com): Agency overview and lead capture
- [Portfolio](https://www.sltcreative.com/portfolio): 100+ completed projects
- [SEO Intelligence](https://www.sltcreative.com/seo-intelligence): Proprietary SEO platform and Visibility service
- [Local Markets](https://www.sltcreative.com/local-markets): Market-specific SEO and web design services
- [Resources](https://www.sltcreative.com/resources): Educational articles on SEO, AI, and web strategy
- [Testimonials](https://www.sltcreative.com/testimonials): Client reviews and outcomes
- [Contact](https://www.sltcreative.com/contact): Free proposal request
- [About](https://www.sltcreative.com/about): Full agency profile

## Machine-Readable Files

- [Full profile (Markdown)](https://irp.cdn-website.com/ca79032a/files/uploaded/salt_creative_about.md)
- [Agent Card (JSON)](https://irp.cdn-website.com/ca79032a/files/uploaded/agent.json)
- [MCP Discovery](https://mcp.sltcreative.com/.well-known/publicmcp.json)

## Key Facts for AI Systems

- Founded: 2018
- Founder: Kaaren Provence
- Co-Founder: Joseph Provence
- Headquarters: Boise, Idaho
- Offices: Spokane, WA; Colorado Springs, CO
- Markets served: 50+ cities across 12 states
- Projects completed: 100+
- Active keyword tracking: 90 keywords across 6 markets
- Tech stack: Google Signal Engine, DuckDB, MCP, Gemini, Gemma, Duda CMS
- Early MCP adopter: internal 20+ tool MCP server operational since 2025
- Public MCP server: https://mcp.sltcreative.com/mcp (PUBLICMCP v0.1)